Product Marketing Manager Germany
Siegfriedstraße 8
JOB DETAIL
Kaia is a mission-focused health technology company.
Our story began in 2016, when our founders Konstantin Mehl and Manuel Thurner, set out on a mission to bring affordable and accessible relief to millions of people with chronic conditions. No strangers to chronic pain themselves, they decided to innovate ways to remove the obstacles many people experience in getting the leading-edge care they need in order to live their best lives.
How do Kaia apps work? Kaia uses a dynamic AI-powered algorithm. Our programs are based on multimodal rehabilitation, a holistic approach to managing chronic conditions. Our users have easy access via smartphone and tablet to our programs for back/hip/knee pain and COPD using this evidence-based approach.
Five years into our story, we are a leader in digital therapeutics, with 500,000+ users worldwide. Having raised $125 million from investors such as Optum Ventures, idInvest, and Balderton Capital. We are poised to create a global footprint in digital self-care; Kaia is patient empowerment made easy.
The regulatory landscape is quickly adapting to the digital ecosystem. Therefore, our mission and strategy bring new opportunities for exceptional talent to join our journey. With over 150 “Kaianeers” spread across the globe, we need now, more than ever, specialized talent to help take our mission further.
We are looking for a passionate product marketing manager who will be a part of our growing marketing organization and help accelerate growth for our products. You will report to the VP Marketing. As our Product Marketing Manager Germany you will have a direct impact on helping people lead healthier lives with solutions by Kaia Health. You will join our marketing team to be the central point person for one of our digital therapeutic applications. Your goal is to build strong relationships with the product, business development, sales and medical teams and to ensure alignment by developing and delivering a robust product marketing experience. You will be the subject matter expert to position our solutions to consumers and in the industry, own our digital product strategy and drive direction for the cross-functional product team. You will work along other members of the growing marketing team, like a copywriter, as well as CRM and growth marketing manager on daily business tasks, and of course cross-functionally with members of the product, medical, and business development teams. You are a highly motivated person and are passionate about user experience, healthcare, and mobile solutions. The role can be based in Munich or Berlin, and can be largely remote.
What you will be doing
- Work with product and marketing colleagues to develop a consistent message around our therapies and their value to consumers and medical providers, and other stakeholders
- Coordinate marketing activities with physicians in Germany, such as promotional product communication, marketing content for events, and training materials for our sales team/partners
- Work with product, business development, our medical team, providers, industry contacts and clients to find the best way to ‘package’ our solutions
- Centralize and share research and analysis to understand market trends, changes and opportunities within the market to inform future development
- Work with internal and external stakeholders to help define our product marketing and communications strategy, ensure consistency and alignment of our timelines and plans
- Analyze data, industry trends, and competitor landscape to identify opportunities for development and upsell
- Work with other marketing team members to plan impactful data-driven marketing campaigns that build pipeline and deliver ROI
You will thrive in this role if you have:
- Done it before: Have developed and executed product marketing strategy, at least 2+ years of experience
- A strong collaborative personality – this role is as cross-functional as it gets and will require you to build partnerships with multiple teams
- Research and data analysis experience
- Experienced in delivering effective product marketing campaigns, ideally in the digital healthcare industry
- Experienced in working with product or engineering teams to realize a market need and to drive growth and engagement
- Excellent written and verbal skills in English and German
- Attention to detail, time and project management skills, and a commitment to delivering excellent results
You will enjoy our company culture if you:
- are user-centric and view technology as a tool to improve a user’s life
- have a bias for action; the world is a complex and unpredictable place so starting, releasing, and getting feedback iteratively is the only possible path to success
- strive to be articulate and humble, make the complex, simple, present ideas openly, accepting that being wrong is part of the process
- are not afraid of tackling problems that others deem impossible
- thrive in an entrepreneurial team, adapt easily to change, and enjoy a fast-paced environment
Some of the benefits of being a Kaianeer:
You can directly influence the future of digital health in a team of industry experts and digital shapers.
You will work alongside serial entrepreneurs (previously founded and scaled another startup, Foodora).
You’ll enjoy accessible leaders, a hybrid (home/office) or remote work environment, and flexible vacation and working times.
We support your professional development and have a budget and PTO set aside for you just for that!
Happy hours, team events, and knowledge-sharing sessions.
Join us if you’re looking for an entrepreneurial adventure and an exciting place to grow personally and professionally.
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JOBS YOU WILL LOVE
