kourtney.kirton

kourtney.kirton

Specialized in Content Marketing, Social Media, & Communications | Passionate, Creative, Team Player
Work experience
  • Content & Social Media Marketing ManagerCiara GmbH

    I was on the marketing team at Ciara, where my position was also titled the “Voice of Ciara” as I helped shape and create Ciara’s online brand voice and presence. Some of my other tasks included:

    Blog:
    – Defined and researched sales topics to post on Ciara’s blog
    – Created and distributed content on social media channels and relevant third party channels

    Social Media (Linkedin, Twitter, Facebook, Medium, Instagram, YouTube):
    – Created and implemented social media campaigns (organic posts, photos, videos, events, PR mentions) through Hubspot
    – Created social media calendar and filled channels with content
    – Reviewed and updated social media strategy quarterly
    – Engaged and collaborated with thought leaders on social media channels

    Lead Magnets, Whitepapers, Infographics:
    – Defined and researched key topics and created and distributed content
    – Created campaigns around lead magnets (landing page, email campaigns, organic social media postings)

    SEO:
    – Defined keywords, ensured they were implemented in online presence (website, blog articles), and engaged in link-building

    Webinars:
    – Defined topics and timelines, created the presentation (in coordination with the speaker), and executed multiple webinars
    – Created communication material (landing page, emails for registrants, social media posts, etc.)
    – Advertised the webinar on Ciara channels + relevant social media groups

    Newsletter:
    – Planned the structure, design, and topics for Ciara’s monthly newsletter
    – Created and sent it out on a monthly basis

    Website:
    – Assisted with landing page layouts and overall website design
    – Wrote all copy and text for webpages

    General:
    – Collaborated all teams to give strategic advice around topics such as product, design, and copywriting
    – Planned team events such as monthly team breakfasts
    – Worked on recruiting and HR tasks such as writing job descriptions, managing applicants, and scheduling interviews

  • Junior B2B Marketing Managerstore2be GmbH

    At store2be, I was a part of the marketing team specifically focused on content creation, copywriting, sales material, and social media. Some of my tasks included:

    – Ran all social media accounts, including Linkedin, Facebook, Instagram, and Twitter (wrote posts, researched and shared articles, content and photos, and improved our employer branding)
    – Redesigned and implemented a new blog page
    – Wrote articles and posts for the new blog page
    – Wrote copy for advertisements, social content, team biographies, and more
    – Used data to create number-driven marketing content (Live Marketing Best Practices, etc.)
    – Drafted, designed, and and implemented advertisements for Google Display Ads
    – Built story lines for pitch decks and informational sales material and created them in Microsoft Powerpoint
    – Managed the store2be brand to ensure all team members were adhering to our brand guidelines in all activities
    – Assisted with all English translations as I was the only native English speaker on the marketing and sales team
    – Worked alongside the CMO, Head of Sales, the founders, and other senior leadership

  • Marketing Operations InternSno King Amateur Hockey Association

    My main objective as an intern with the youth hockey association Sno King was to work with their communications director to organize their annual Alumni Hockey game. My tasks included:

    – Planned entire event, from conception to execution
    – Created and distributed invites on 3 platforms (Email, Twitter, Facebook)
    – Managed event catering, and operated the games on the day of the event
    – Provided Sno King with a database and Facebook page of alumni they can continuously reach out to for future events

    On the day of the game, over 200 players and family members attended the event!

  • Regional Conference DirectorAmerican Marketing Association

    As the Regional Conference Director for the University of Washington American Marketing Association, my tasks included:

    -Planned and hosted the 3rd Annual Regional AMA Conference
    – Designed marketing material, website, headline copywrite, and social media promotions
    – Secured T-Mobile as main sponsor ($5,000+) and keynote speaker
    – Communicated across many groups (students, speakers, professionals, professors, etc.)
    – Secured speakers from companies such as T-Mobile, Nordstrom, Starbucks, UW Athletics, Tableau, Frito Lay, and Eddie Bauer
    – 140+ students, 15+ companies, 5 speakers, and representatives from 4 universities attended
    – Required high communication, event planning, & organization skills, efficiency, professionalism, and enthusiasm

Education
  • Bachelor of Arts in Business AdministrationUniversity of Washington, Seattle

    Direct Admit to Foster Business School: Top 10% of applicants admitted
    Direct Admit to Interdisciplinary Honors Program: Top 4% of applicants admitted

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